I first became familiar with online hosted video, such as YouTube, through my daughter, who is in grade six, and who browses this site on a regular basis. She likes to view videos on topics such as dogs, cats, school topics, sports and music. Almost any topic imaginable is covered in YouTube, even libraries. It's a great service, because it combines audio and video to present topics of interest. There are many applications for libraries, including library design projects, marketing of library services and resources, highlighting new library collections and celebrating National Library Week.
Podcasting also has a number of great library applications. First of all, anyone with a microphone, a computer and an Internet connection can publish audio broadcasts that can be listened to by people anywhere in the world. Podcasting can be tailored to a medical school library curriculum. It allows for learning "on demand", at anytime and anywhere. It also is useful for students who may miss regular class sessions, due to illness. Libraries may create podcasts to publicize their services and resources, and to highlight specific library topics, such as access to the online catalog, searching PubMed and orientation to the library.
Both online hosted video and podcasting provide libraries with effective methods to communicate with our clientele on a regular basis, to tailor our presentations for different audiences and to reinforce learning.
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